YouGov sees no rebound in Romania’s FMCG sales after negative dynamics in H1

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• 01YouGov bought GfK's European Consumer Panel Services (CPS) business in January 2024. iulian@romania-insider.com (Photo source: Piman Khrutmuang/Dreamstime.com ).
• 02Almost two-thirds of Romanians expect their financial situation to worsen in the next 12 months, compared to 46% at the European level.
• 03There is no catalyst on the horizon that will significantly reverse consumer caution before the end of the year, according to YouGov’s Shopper report, formerly known as GfK Consumer Panel.
• 04These brands generated 60% of the market value growth, while the rest of the growth came from the premium private label area.
• 05YouGov sees no rebound in Romania’s FMCG sales after negative dynamics in H1.
• 06The Romanian fast-moving consumer goods (FMCG) market grew by 3.4% in value and contracted in volume in the first half of 2026 compared to the same period last year according to a YouGov Behaviour Change study. “Purchasing power continues to contract fiscal consolidation is likely to weigh on public sentiment.
• 07Only 6% of respondents in Romania expect their financial situation to improve.